https://www.andreafriedberg.com/about daily 0.75 2026-05-06 https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg About https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/752c7a1b-f6b7-462a-9dcc-fe50e2ac3823/Andrea+Friedberg.jpg https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/f4215924-2f6f-4c6b-b5cc-1f044481a45d/Andrea+-+2.jpg https://www.andreafriedberg.com/uxcasestudies daily 1.0 2026-05-06 https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/499a33a1-8d29-42a0-8bad-925ef63dc6c6/Ads_0307.jpg https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/60fe2618-a545-4a00-babe-eb93359a37e6/Screenshot+2024-06-08+at+8.12.18%E2%80%AFAM.png https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/fa88f5f5-2cd1-47b7-b13a-825620bbd9b8/Screenshot+2024-06-08+at+8.21.55%E2%80%AFAM.png https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/27c0f394-72c9-4645-a5cf-9b22c09b70ac/Cinch_Mens_Fit_Poster_2023.jpg https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/550c6fc6-9398-4309-b919-80966e2231c1/Screenshot+2024-06-08+at+8.49.07%E2%80%AFAM.png https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1b8369cc-e69c-425a-9ad6-7ae2f50d629b/Cinch_Ladies_Fit_Poster_2023.jpg https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/7b0ae4c0-f06d-408d-8d06-63700b826a4e/billboard2.jpg https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/e9902ded-0438-48fe-9375-974b52241b51/billboard1.jpg https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/0bda2326-8e9b-40d6-87a2-224ee1f75f26/BACK+WALL+80+1.jpg https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/722ad527-f419-4634-bd81-d86ff448d87b/Cinch_Playoffs_StairWrap.jpg https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/e8c469ea-cde7-4d8d-80b2-056565480dde/3.jpg https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/c27b41fe-0106-4b17-8b6e-6a08d89552bb/billboard3.jpg https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/3a41eb4c-26be-43ed-bf82-27bbb8bad013/SIGNAGE3.jpg https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/852ef61b-b8ad-4e8c-99ff-537beddd7944/Ads_0305.jpg https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/b990d0bd-edd8-4211-93d8-d1ea7874bdd1/Screen+Shot+2022-07-08+at+4.51.17+PM.jpg https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/740d0e8c-8d10-40d1-8010-b7f65b621f22/FathersDay_WebPromo_RotatingBanner_2024.jpg https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/d3f5ab30-70e3-455b-b15c-6dab2116017c/Screenshot+2023-11-22+at+9.36.51%E2%80%AFAM.jpg https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1626406739281-36JQ3CYQ7TJFJDC9LEWL/Screen+Shot+2021-05-29+at+5.45.18+PM.jpeg Work - UX Case Studies With a background in graphic design, marketing, sales and customer service, I’ve long found myself drawn to the world of UX/UI design. The University of Denver’s UX/UI Bootcamp enabled me meet this goal. This immersive course allowed me to practice user-centric design research practices, prototyping and wireframing techniques, and even familiarize myself with basic web design and coding. Tackling this challenging bootcamp (my covid-19 project) taught me to advocate for the user while still meeting business goals/agendas. https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1626411315170-98KTS95P8SXYI6TZJP6A/Screen+Shot+2021-07-15+at+10.53.39+PM.png Work - PASSION PROJECTS When I’m not designing, you can find me channeling my creativity in the form of modeling! I have had the pleasure of working alongside other graphic designers, videographers, brand managers and stakeholders on various sets and locations. I believe this extra “behind the scenes” work experience has shaped me into a great collaborative team member and overall creative individual. Take a peek at some of the companies I have worked for and my modeling portfolio here. https://www.andreafriedberg.com/uxcasestudies/cinch monthly 0.5 2021-02-04 https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1611091340443-DS5OSR5WT3HE69QNKBWV/Screen+Shot+2020-12-07+at+6.07.24+PM.png Work - CINCH JEANS https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1611007176515-JRZHILAJV55JFYL3NZUB/Screen+Shot+2020-12-29+at+7.22.53+PM.png Work - CINCH JEANS We kicked off this journey with three stakeholder interviews, where I spoke with our Cinch Factory Store Lead, Marketing Manager, and Brand Manager in order to gain a better understanding of the company's short and long term goals, mission, customer demographics, and any unique selling points. I also inquired about their ideas and suggestions for what a new Cinch Jeans mobile app might encompass. https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1611007560620-37YQANB1JVBPEZX21MCJ/Screen+Shot+2020-11-20+at+6.51.59+PM.png Work - CINCH JEANS Additional qualitative research was conducted inside the Cinch Factory Store, where I was able to chat with a wide array of customers, asking them questions regarding their online vs in-store shopping behaviors, consumer goals, and any pain points. Working within the Cinch Factory Store for the last two years, I was able to use my background knowledge and experience of helping customers shop in various retail settings along with questioning my store associates on their customer observations to further validate my research findings. https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1611010638646-6SZ8FV8U0WPZR6OUMA58/Screen%2BShot%2B2021-01-05%2Bat%2B8.43.40%2BAM.jpg Work - CINCH JEANS Affinity diagram built in Lucid Chart. https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1611013181797-KVU0ZUI6YCTRL8WJHVL0/Screen%2BShot%2B2021-01-18%2Bat%2B4.03.28%2BPM.jpg Work - CINCH JEANS https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1611015364742-RWHS85GCNMD35ALQTRBB/Screen+Shot+2021-01-11+at+12.04.39+PM.png Work - CINCH JEANS User Persona created in Figma. https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1611015677530-65IHNL6V0Y3NVR1LUXLU/Screen+Shot+2021-01-18+at+5.21.01+PM.png Work - CINCH JEANS User Storyboard built in Figma. https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1611084412517-T1EQXRPH2N88PJ3GEWVB/Screen+Shot+2021-01-19+at+12.26.20+PM.png Work - CINCH JEANS https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1611084304304-YX3K9MHCB8L12F2YF9BB/Screen+Shot+2021-01-19+at+12.23.19+PM.png Work - CINCH JEANS https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1611089749208-9WMFJ06Z0HKWUJT24PIC/Screen+Shot+2021-01-19+at+1.33.43+PM.png Work - CINCH JEANS https://www.andreafriedberg.com/uxcasestudies/doggone monthly 0.5 2021-07-16 https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1612913837260-LTKUWQ1Z7ACZ6EEQ0TZ6/Gold%252BPlatinum.jpg Work - DOG GONE https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1612318535574-U86TGBSGJTQ4G91OTYKQ/Screen+Shot+2021-02-02+at+7.05.22+PM.png Work - DOG GONE https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1612318558811-0C9IJBJ0168BVZM8IXC5/Screen+Shot+2021-02-02+at+7.05.01+PM.png Work - DOG GONE https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1611763464269-R06LAYDHBHXOHTV0SY4F/Screen+Shot+2021-01-27+at+8.59.30+AM.png Work - DOG GONE https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1611763501823-B9NAD53ODBMDP65U62VH/Screen+Shot+2021-01-27+at+8.59.10+AM.png Work - DOG GONE https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1611763686151-YLNPEGJC8FD5IPUQGIJ6/Dog+Gone_User+Persona_Cynthia.jpg Work - DOG GONE https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1612913910685-KSYCVNU2ZW6Y21Q309ME/DogGone_Storyboard_Screenshot.jpg Work - DOG GONE https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1612470184507-O23DIWJS106LBGXCRFK7/Screen%252BShot%252B2021-01-28%252Bat%252B8.00.43%252BAM.jpg Work - DOG GONE https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1611764043679-R9G7OE9SW9A0F02N0ZQV/Screen+Shot+2021-01-27+at+9.12.30+AM.png Work - DOG GONE https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1611846655596-UC3QASZI8RZXPKHK0HLQ/Screen+Shot+2021-01-28+at+8.10.26+AM.png Work - DOG GONE https://www.andreafriedberg.com/uxcasestudies/chf monthly 0.5 2021-07-16 https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1612479098908-TDXTE5X4EAJGPM4XWTNT/screen_shot_2020-09-10_at_7.15.59_pm.jpg Work - C.H.F. https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1612478732725-TCMAGPA5FZM4XFDIBBRX/Round-CFH-e1501711792580.png Work - C.H.F. https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1612904071463-GFU5O0K71GIBPOWL35W0/Screen+Shot+2021-02-04+at+4.07.10+PM.png Work - C.H.F. https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1612904095065-6UUTSJI70LIFTAPX7FKI/Screen+Shot+2021-02-04+at+4.07.23+PM.png Work - C.H.F. https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1612904583792-NIR0YJTIN68VBVICFZKB/Screen+Shot+2021-02-04+at+4.18.52+PM.png Work - C.H.F. https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1612904613145-0B5M71F51JF5142E0XJ1/Screen+Shot+2021-02-04+at+4.19.11+PM.png Work - C.H.F. https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1612487820210-DIC6QB58J4DIZIKKINPV/Screen+Shot+2021-02-04+at+6.14.21+PM.png Work - C.H.F. https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1612487843171-C37EQXAAH80N3HD1I45J/Screen+Shot+2021-02-04+at+4.24.31+PM.png Work - C.H.F. https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1612488782752-QAL2NRSZ9MUZEJUJC8ZN/IMG_2181.jpg Work - C.H.F. https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1612908733509-E1XGV2VHVTCKJX80RU21/Screen+Shot+2021-02-09+at+2.39.05+PM.png Work - C.H.F. https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1612909167428-Q86TLK0CGQAG67TSRYXX/Screen%2BShot%2B2021-02-09%2Bat%2B2.39.22%2BPM.jpg Work - C.H.F. https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1612909416579-2NR93LKM5GGO9X2WN915/Screen+Shot+2021-02-09+at+2.40.33+PM.png Work - C.H.F. https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1612910846198-SVL1Z07QK79NMBL7G02E/Screen+Shot+2021-02-09+at+3.45.50+PM.png Work - C.H.F. https://www.andreafriedberg.com/uxcasestudies/betwixt monthly 0.5 2021-06-01 https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1622589350531-GE9JY885YEXD8B7Q7IK2/Resized_Resized_20200928_174351.jpg Work - Betwixt - Enjoy the journey. Team: Andrea Friedberg Timeline: 4 weeks Tools: Miro, Zoom, Word, Powerpoint, Adobe XD, InVision, Google Forms https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1622589844528-VWZ374MIINDQXG7V1EP3/Screen+Shot+2021-06-01+at+5.23.33+PM.png Work - Betwixt Qualitative research was conducted through five 1-on-1 interviews via Zoom. All users were asked the same open ended questions and key takeaways were documented on sticky notes in Miro. https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1622590299000-Q6XMPA7QV0FAQF046F5U/Picture6.png Work - Betwixt Quantitative research was produced through a user survey built with Google Forms. Within three days, the survey collected responses from 20 participants. Data was documents in pie charts and bar graphs for easier visualization. https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1622591614680-59BAK6J7EC3M0X5PDC95/Screen+Shot+2021-06-01+at+5.52.07+PM.png Work - Betwixt - The Betwixt user represents a broad age range and demographic makeup. However, the following traits are true of our user persona: Early 20’s - late 30’s Travels by car for work and/or personal reasons Wants smooth, safe, easy road travel Desires interesting and enjoyable road trips Is highly intrigued by historical sites/landmarks Willing to stop for local flavor/popular culinary experiences Possibly open to stopping on the road for shopping opportunities Is curious about their surroundings and areas they are driving through https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1622591949392-OE6PY5R0VTLP670OGIR3/Screen+Shot+2021-06-01+at+5.42.09+PM.png Work - Betwixt User Persona created in Figma. https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1622593367780-A0N99Y0ANOTMKQBEDN80/Screen+Shot+2021-06-01+at+6.22.29+PM.png Work - Betwixt User Persona created in Figma. https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1622593539110-2PO9CMY46517REYTHSJX/Screen+Shot+2021-06-01+at+6.24.59+PM.png Work - Betwixt User Persona created in Figma. https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1622593807182-RYLQOYKTLR9JJ91URZIW/Screen+Shot+2021-06-01+at+6.28.55+PM.png Work - Betwixt - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1622594000770-XWIKGD02INHHYOR4UZZW/Screen+Shot+2021-06-01+at+6.31.49+PM.png Work - Betwixt https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1622595169317-WUN72N9C5C8FEKIJNB29/Screen+Shot+2021-06-01+at+6.32.07+PM.png Work - Betwixt https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1622595312979-2MVL1A77CTOXNK0NE04J/Picture1.png Work - Betwixt https://images.squarespace-cdn.com/content/v1/6005dead2f57da1e2e72ed8d/1622595405465-5HTEIX1Y548YVFWZ967T/Screen+Shot+2021-06-01+at+6.54.16+PM.png Work - Betwixt https://www.andreafriedberg.com/portfolio-1 daily 0.75 2022-02-23 https://www.andreafriedberg.com/portfolio-1/project-six-3ech4 monthly 0.5 2020-05-20 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847359798-BCTJTJAS19PV54HL6VPM/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Six https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847359057-HKZQQP8MCEM0UI23R57B/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Six https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847357814-SZ205VXUQGAN268M8A18/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Six https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847356915-2V61708SR7M0A8IBEJLE/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Six https://www.andreafriedberg.com/portfolio-1/project-five-ndy4n monthly 0.5 2020-05-20 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847350665-9UOIWAR5X24UBW83TJJO/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847351213-Z61O7XETZM827W8NSG74/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847350097-XM9U6QFAY9KBBLO1AZSP/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847349536-9B5S5JDU6CTTOIHYQPE7/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847349032-KE99W4O3PP9147GHRC10/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847348472-8QESU05NL485EPY8X8XO/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847347954-P3IYHJRVJDA9HIJAOIYW/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Five https://www.andreafriedberg.com/portfolio-1/project-four-p5jnp monthly 0.5 2020-08-27 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904251-HVHUK3T1H2QCY05DRHU3/image-asset.jpeg Portfolio 1 - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904480-AXE2TZ6WH1YWOYJELYQQ/image-asset.jpeg Portfolio 1 - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904674-UXDT58LZUDAEN1C4LIKQ/image-asset.jpeg Portfolio 1 - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. 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